![]() Fear distorts, distracts, and debilitates. It is imperative that we see the situation with clarity and courage, and then respond with discipline. How clearly we see determines how effectively we act. Clarity of vision determines quality of response.The more challenging the event, the more important our response. The R is most important when the E is most difficult.Now, more than ever, we need to apply the core principles of The R Factor : We are not defined by the circumstances we experience we are defined by how we respond to our circumstances. The outcome we get is determined by the response we choose. We do not control events, but we do control how we choose to respond. The central message is that our greatest power resides in our response. What I do know is that The R Factor provides valuable guidance for how to navigate this crisis. However, like everyone else, I must decide what to do in response to the threat of this highly infectious pathogen that is spreading around the world and causing major disruptions in financial markets, travel, business operations, and our daily lives. I am not an ER doctor, nor am I a virologist or specialist in epidemiology. As our nation and the world struggle to respond, I want to share some insights. The coronavirus has presented us with an historic challenge.
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